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  • Time for another look at TrustRank concepts Thursday, August 26, 2010 @ 4:47PMHow well do you know your neighbours There is a concept that folks don’t really seem to talk about as much as they once did and I think it is time we did. And that is; TrustRank. What is it? Well, essentially it is the concepts surrounding inter-linkage of different websites. If we take it [...] Check out the SEO Tools guide at Search Engine Journal . Time for another look at TrustRank concepts
  • Why I Still Hate Rel=Canonical Thursday, August 12, 2010 @ 1:30PMI still don’t recommend using rel=canonical . It should be your weapon of absolute last resort.
  • 7 Things to Watch Out for When Link Building Tuesday, August 10, 2010 @ 1:30AMWhat you should lookout for or check in advance before trying to get a link on a particular page or website. These seven things will save you time, effort, and money. ...
  • Breaking It Down – Why Site Navigation Matters Tuesday, July 27, 2010 @ 9:48AMIn my latest Search Engine Journal article, Information Architecture – Rocket Science Simplified, I break down the concepts of site navigation as it relates to SEO for the purpose of strengthening sectional and page level focus. But it’s more than just about focus and I wasn’t sure if I was clear enough on exactly why [...] Check out the SEO Tools guide at Search Engine Journal . Breaking It ...
  • Of Linkbait And SEO Bank Shots Monday, July 19, 2010 @ 6:03AMThere’s a subtle, but meaningful, connection between billiards and SEO. How so, you ask? Well, when I was younger I was a pretty good at billiards.
  • SEO Checklist Part 2: Best Practices Thursday, July 8, 2010 @ 12:17PMImplementing the 14 best practices below (or at least some of them) and avoiding the worst practices should offer you a straightforward approach to better visibility in search engines, including Google, Yahoo!, and Bing.
  • 29 Worst Practices & Most Common Failures: SEO Checklist Part I Thursday, June 10, 2010 @ 6:23PMMany consider search engine optimization as a sort of black box. But once the essential features of a search engine optimal website are laid out in a concise list, SEO is not nearly as mystifying.
  • The SEO Tool That May Make You Switch to Google Chrome Monday, May 10, 2010 @ 9:59AMThe huge variety of addons is the main reason why I am a stubborn FireFox adopter. It is fun to watch how Google Chrome is quickly catching up in that respect. This week I am looking at a cool SEO extension for Google Chrome you will want to check out. The utility has a pretty [...] Check out the SEO Tools guide at Search Engine Journal . The SEO Tool That May Make You Switch to Google Chrome
  • Google’s Nightmare: Facebook “Like” Replaces Links Thursday, April 29, 2010 @ 5:31PMFacebook this week announced that 50,000+ sites have implemented its “social plugins” in the week since launch. With “like” buttons permeating the web, and Facebook’s intent to connect everything online using this new form of “social link”, should Google be concerned? After all, if “liking” surpasses linking as the way to express interest in a piece of content, surely Google loses access to the ...
  • 5 Types of Link Building Monday, April 26, 2010 @ 10:21AMThere are many reasons to build links to your website, and sometimes, it is hard to determine if one link is better than another, or if it is worth anything at all. For example, a dofollow link is better than a nofollow for some purposes, but not for others. And a redirected link [...] Check out the SEO Tools guide at Search Engine Journal . 5 Types of Link Building
  • HOW TO: Add Blogger Outreach to Your PR Plan Friday, April 23, 2010 @ 4:53PMSusan Payton is the Managing Partner of Egg Marketing & Public Relations , an Internet marketing firm specializing in blogger outreach, social media, and PR. She is also the blogger behind The Marketing Eggspert . Download her free white paper, The Importance of Connecting Brands with Bloggers . With so many different marketing, advertising and PR channels out there, it’s hard to be heard above ...
  • A New Feature-Rich SEO FireFox Addon: SEO Doctor Friday, April 23, 2010 @ 9:51AMIt looks like Vladimir Prelovac has become our SEJ featured developer. I have already shared his plugin for smart blog interlinking and mentioned another Wordpress plugin by him called “Insights”. Today I am sharing his FireFox addon that has been developed for about a year. SEO Doctor is a newly launched FireFox addon that has tons [...] Check out the SEO Tools guide at Search Engine Journal ...
  • Are Specialists The Future Of Link Building? Tuesday, March 23, 2010 @ 12:20PMThe cookie cutter approach to link building has never really worked. You can’t apply the identical linking strategy for one site to another site. Even so, services that sell that exact thing have flourished.
  • Overlooked But Beneficial On-Page SEO Elements Thursday, March 18, 2010 @ 3:53PMIn my previous article I described the value of meta tags in driving organic rankings. In this article, I will review some other secondary “on-page” elements that—if used properly—may contribute to your site ranking more effectively in organic search results.
  • Cutts: Redirects Don’t Pass Full PageRank & More Takeaways Monday, March 15, 2010 @ 9:53AMEric Enge has an outstanding interview with Matt Cutts . I have read through the entire interview and pulled out four key takeaways, but there is a lot more to be learned from the interview.
  • 301 Redirects Do Not Pass Full PageRank & Link Value Monday, March 15, 2010 @ 8:58AMEric Enge interviewed Matt Cutts of Google and uncovered a few interesting tidbits about Google, but the most significant piece of information was that 301 redirects do not fully pass the PageRank from the redirect. Let me quote you the interview from that piece: Eric Enge : Let’s say you move from one domain to another and you write yourself a nice little statement that basically instructs the ...
  • 75 PR/Article Submission Sites to Generate Inbound Links Monday, March 8, 2010 @ 8:53AMArticle submission sites do not have as much authority and link value as they used to, but they can still help build your link portfolio and give a temporary boost in rankings. Certain sites like EzineArticles and PRweb tend to rank better organically which can help increase traffic, while other article sites are better for gaining… Check out the SEO Tools guide at Search Engine Journal . 75 PR ...
  • SMX West 2010 Day Three Coverage Friday, March 5, 2010 @ 1:32AMDay three of SMX West 2010 is in the books, and that wraps up the main conference portion this year’s event. (There are in-depth training sessions on Friday.)
  • Google’s Norvig: PageRank Is Overhyped Wednesday, March 3, 2010 @ 7:32PMSpeaking today at SMX West in Santa Clara, Google’s Director of Research, Peter Norvig, said that PageRank is overhyped and probably needs a new name.
  • Bing’s Stefan Weitz: Where Is Search Going? Friday, February 19, 2010 @ 7:19AMIn my last column , I had the chance to chat with Bing Director Stefan Weitz about how Microsoft is approaching search as it sits today. But the question I asked that lead to the interview in the first place was “Where does search go from here?”
  • Organic Search & Paid Search: Are They Synergistic Or Cannibalistic? Thursday, February 18, 2010 @ 1:34PMOne aspect to search marketing that I feel doesn’t get enough attention and indeed is misunderstood by the SEO practitioner is the interaction between organic search and paid search.
  • The Key To Top Video Rankings On YouTube & Google Thursday, February 11, 2010 @ 1:42PMMany of us in the SEO community obsess about Google algorithm changes, personalized search, Bing market share growth, and the myriad minutia that affects search engine behavior.
  • Google May Be Crawling AJAX Now – How To Best Take Advantage Of It Thursday, January 28, 2010 @ 11:50PMIn October 2009, Google proposed a new standard for implementing AJAX on web sites that would help search engines extract the content. Now, there’s evidence this proposal is either live or is about to be.
  • Google Fixes Toolbar Privacy Flaw Tuesday, January 26, 2010 @ 6:17PMPrompted by a report on a privacy problem affecting its browser toolbar add-on, Google has addressed the issue with an update.
  • 11 Months Later, Google Removes Google Japan’s PageRank Penalty Tuesday, January 12, 2010 @ 9:33AMOn February 11, 2009, we reported Google penalized Google Japan for selling links . It resulted in Google.jp having their toolbar PageRank score drop from a 9 to a 5. Shaun Anderson noticed today that Google.jp now returns a toolbar PageRank score of 8. He said prior to December 31st, it was still a PageRank of 5.
  • A New Behemoth Emerges In Google Maps: Wikipedia Monday, January 4, 2010 @ 8:10AMGoogle’s recent introduction of Place Pages within Maps came in sync with some key adjustments in the factors used to rank local search content. The combination of changes has resulted in Wikipedia abruptly emerging as a major influence on local search rankings.
  • Google PageRank Update - Surprise Gift from Google to SEO on New Year eve Thursday, December 31, 2009 @ 9:29AMNew York - Just before New Year day Google has suddenly shows Google PR (PageRank) update. It is probably the most awaited moments for SEO masters as PR is the barometer in any kind of search engine optimization activity.
  • Google Updates Toolbar PageRank For New Years 2010 Thursday, December 31, 2009 @ 8:36AMTo kick off the 2010, Google is currently exporting the PageRank values to the Google Toolbar. Yes, there are major reports of a Google Toolbar PageRank update taking place right now.
  • The New Rules Of International Link Building Tuesday, November 3, 2009 @ 7:06AMFollowing on from my last column when I gave guidance on how to prepare your site for successful international link building, it’s now time to look at the rules of international link building itself—at least the new rules that differ from a typical single country project.
  • Video Recap of Weekly Search Buzz :: October 16, 2009 Friday, October 16, 2009 @ 2:15PMThis week was pretty busy over at the Search Engine Roundtable. We broke the news Google has dropped PageRank data from Webmaster Tools and we hope from more places. Yahoo was wrong about the meta keywords tag, they still use it. Yahoo dropped the controversial paid inclusion program. Microsoft Bing has major bugs preventing people from using their Webmaster Tools for over 3 days. Google ...
  • Recovering From Link Building Mistakes Tuesday, October 6, 2009 @ 8:17AMNo website is without linking related flaws. Whether it’s on-site or off, I can’t say that I’ve ever encountered a “perfect” website from a linking perspective. Some link building mistakes are unintentional and inconsequential, others are catastrophic.
  • Why Your SEO Is Underperforming – And You Are Underpaid Friday, September 25, 2009 @ 7:52AMWhat a thrill it is to kick-off Search Engine Land’s new “Analyze This” column! I applaud SEL for creating space for this industry conversation. Those of you who’ve heard me speak at industry conferences ( SMX , AdTech , ACCM , SES , Shop.org ) know I believe there is a strong disconnect between the opportunity natural search practitioners see (or instinctively understand) and how organizations ...
  • What Happened To The Monthly Google Dance? Wednesday, September 23, 2009 @ 2:50PMBack in the ‘old days’ of Google and the SEO industry, “Google Dance” was a term used often in the industry. Back then, a “Google Dance” referred to the about monthly updates Google pushed out to their index.
  • SpyderMate Analyzes Your Site Link Juice Distribution Tuesday, September 15, 2009 @ 6:23AMSpyderMate is a nice tool with some fun features with link juice distribution analysis being the most useful of all in my opinion. Basically, it works the following way: Sign up (if you want more than 25 pages of your site to be crawled and more than 10 results returned); Submit your site URL; Wait for the… Check out the SEO Tools guide at Search Engine Journal . SpyderMate Analyzes Your Site ...
  • Link Diagnosis Launches New Tool: A Review Thursday, September 3, 2009 @ 7:14PMLink Diagnosis , one of the most well-known link analysis tools around, has new owners, a new look, and some fairly substantial changes under the hood. But are all the changes an improvement?
  • Betting On The Link Building Boondoggle Bonanza Tuesday, July 28, 2009 @ 12:05PMI recently read Is Most Of SEO Just A Boondoggle? and the subsequent comments and attacks on the author Jill Whalen, and it’s become my own tipping point. Enough is enough. Every word of that column was right on the money.
  • Is Most Of SEO Just A Boondoggle? Thursday, July 16, 2009 @ 7:07AMIf you’ve read any of my articles on SEO over the years, you know my pet peeve. It’s the wasted time and money spent to perform useless SEO parlor tricks that have little-to-no effect on the bottom line.
  • Should You Still Use Nofollow? Tuesday, July 14, 2009 @ 10:01AMRecent changes in the processing of the nofollow attribute have caused consternation and concern among many publishers. How should you adapt your on-page SEO strategy? ...
  • Achieve High Rankings by Using Your Existing PageRank as Leverage Monday, June 29, 2009 @ 9:46AMWith all of the controversy regarding PageRank sculpting and nofollow links, we can sometimes forget that your internal linking strategy should be keyword-driven. Use your content to your advantage. Pick out specific high-priority keywords and link to the appropriate pages. If your number one keyword phrase is “link [...] Check out the SEO Tools guide at Search Engine Journal . Achieve High ...
  • Google Images Quietly Adds Creative Commons Filter Thursday, June 11, 2009 @ 11:19AMA couple weeks after Yahoo Images added the creative commons search filter, Google quietly added their own to Google Image Search. Google Operating System created a special search box with radio buttons that allows you to search for these types of creative commons filters without adding the parameter to the URL.
  • How to Compete with Yourself in the Search Engines and Win Tuesday, June 9, 2009 @ 9:15AMThe Internet is a war zone. You build a site, do all the work you can on it and start promoting it. And as long as you are doing more than your competition, you will win, for a while. But only for a while. When you are on top, you are THE company [...] Check out the SEO Tools guide at Search Engine Journal . How to Compete with Yourself in the Search Engines and Win
  • Google I/O: New Advances In The Searchability of JavaScript and Flash, But Is It Enough? Friday, May 29, 2009 @ 2:20PMThis week at Google I/O , Google talked a lot about the evolution of the technological capabilities of the web. HTML 5 is ushering in new era of browser-based development and applications.
  • 14 Key Requirements For A Search Friendly CMS Monday, May 25, 2009 @ 6:08AMOne of the most important SEO decisions you make is the selection of your content management system (CMS). Your CMS can make SEO easy, or, in some cases, make SEO virtually impossible. Here are 14 crucial elements you should verify in a CMS before you commit to using it.
  • 20 Twitterers Lawyers Should Follow Tuesday, May 19, 2009 @ 9:33PMConsultant Gina F. Rubel lists and describes some of her favorite Tweeters using their own Twitter bio of 140 characters or less. These are just some of the people who have something to say and, moreover, have something to say of value to those in the legal community using social media.
  • A Deeper Look At Robots.txt Thursday, April 16, 2009 @ 8:10AMThe Robots Exclusion Protocol (REP) is not exactly a complicated protocol and its uses are fairly limited, and thus it’s usually given short shrift by SEOs. Yet there’s a lot more to it than you might think.
  • Twitter search is broken Friday, April 10, 2009 @ 9:00PMAdd a soupcon of Google to Twitter Search, and you might have something.
  • Do Nofollow Tags With Spaces Pass Link Value? Friday, March 13, 2009 @ 9:05AM A WebmasterWorld thread asks an interesting question. If you have a space in the nofollow link attribute, does Google consider it the same as having no space? Let me explain. A standard syntax for the nofollow attribute looks like this: Visit My Page But what if the programmer added a space between the no and follow, such as: Visit My Page What do you think? Is Google or other search ...
  • Harness The Power Of Twitter For Local Marketing Monday, March 9, 2009 @ 9:12AMThe Twitter social networking and micro-blogging service was launched only two years ago, but it’s rocketing up in usage numbers quickly, and it seems likely to turn red-hot. Many companies are rapidly cluing into the promotional value, but smaller businesses appear slow to hop on the bandwagon.
  • Google’s Vince Update Produces Big Brand Rankings; Google Calls It A Trust “Change” Thursday, March 5, 2009 @ 9:41AMAbout a week ago, SEOs and Webmasters began noticing a significant change in how Google returned results for a certain set of keywords. Many webmasters felt Google was giving “big brands” a push in the search results.
  • Matt Cutts vs Ted Murphy on Paid Blogging & Sponsored Conversations Tuesday, March 3, 2009 @ 9:01AMIn a followup to the Forrester report on paid blog advertising via sponsoring the conversation in blogposts, Google’s Matt Cutts has weighed in a bit on the conversation, reiterating his stance on paid blog posting. Clear disclosure of sponsorship is critical, and that includes disclosure for search engines. If link in a paid post would affect [...]